An auto-responder is a computer program that can automatically answer e-mail that is sent to it. Some of them are very simple and easy to work with, but others can be quite complex and knowledge is required to a certain extent.
Auto-responders have become more popular since the internet has erupted and are often used as e-mail marketing tools. They are effective tools because they provide immediate information to their prospective customers and then follow-up with them at specific time intervals. They are very useful to webmasters in a variety of ways.
A very helpful one for webmasters is that they can be used as your technical support email address to tell your users that you have received their message and will get back to them as soon as it is possible. This gives your customers a sense of reassurance, because they know that their support request has arrived and will be tended to when possible.
It can also be very helpful to send immediate information. For instance, a prospective customer might be very interested in your product or service and request free information. So they type in and register their e-mail, where they are immediately sent the information they requested. Here you can send your customers information like the price of your product or service, your FAQ (frequently asked questions) and other specific information. So they will automatically get the email message once they put in their email.
And it can be a very useful tool to be used to send email course modules, or e-books. For instance, if you have a three week course or documents to be sent to your students, you just simply ask them to put in there email to the auto-responder. The auto-responder will then reply to your students or customers with the package that you have prepared and the specific scheduled times.
This can be a very helpful tool in exploiting specific niche areas, and getting your targeted traffic. Exploiting niche areas and finding communities of interest are the two keys to earning huge online profits, and since this tool can help to aid in that process it would be a smart thing to do for the beginning internet marketer and learning how to make money online.
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