E-mail marketing is a form of direct marketing, and uses email as a source to communicate fundraising or commercial messages to a targeted audience. Every single email sent to a potential or current customer is considered email marketing. In fact, you are probably familiar with it and receive tons of them in your spam folder each and every day. In a recent article in the New York Times, researchers estimated that United States companies alone spent well over $400 million dollars on email marketing in 2007 alone.
Email marketing has its direct purposes. One of them being to enhance the relationship of the seller (or merchant) with its previous or current customers. This helps to increase the customer's loyalty, and ensure that they will come back and bring business in the future. Or its main other purpose is to acquire new customers or to at least convince the newbies to purchase something almost immediately.
Email Marketing has many advantages to it as well. One of the most important ones being that you can distribute information to a large range of targeted customers for a very low cost, and in some cases none at all. So it is a relatively cheap way of advertising. The delivery time is phenomenal, and the customers can receive the information once they log in to check their mail. Compared to postal mail, it will arrive about a whole week faster to the customer. And the last big advantage is that the advertiser can get straight to the point with the customer and push the message to the audience, rather than relying on the customer to visit a specific website.
Email Marketing has revolutionilized internet marketing, and is becoming an extremely effective method that can directly influence a marketers monthly revenue. A person can make huge amounts of money by advertising with email marketing, and with the number of people gaining access to the internet daily, one would be crazy not to learn all of the proper and essential steps to master this art of email marketing.
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